"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Vdub Camp Festival offers potential sponsors a captive audience of up to 14,000 physical patrons over 2 full days. There are an extensive assortment of exquisite vehicles and new commercial products showcased at each event that reaches another 12 million viewers, readers and listeners through variable media.

The crowds who attend the show include a variety of leading industry traders which presents an excellent interaction platform for marketing of products and generating new customers. Attendance predominantly includes the LSM-5 to LSM-10 spectator and the magnitude of the audience warrants a higher marketing R.O.I for event participation and business presence.

Prospective sponsors furthermore enjoy brand association with other large brands. Current and past sponsors include Barons Volkswagen, Bidvest McCarthy Volkswagen, Hatfield Volkswagen, Redbull, Webasto International, PVW Magazine (UK and USA), Goldwagen Group, Tracker, Shield Car Care, Makro, Revo VAG Technik, Kwikfit, Alpine Car Audio, Rockford Fosgate, XTC Audio, Grolsch, Meguiars, Autoquip and ABSA.

According to a recent IDC Tech Marketing Benchmarks Study, event marketing on average constitutes 1/5 of the marketing budget of most big brands, which is a clear indication that events offer a unique opportunity for customers to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. Event marketing needs to be an integral part of the demand generation mix, and a strategic combination of offline and online events   are essential to any company’s bottom line.

A longstanding event such as the prominent Vdub Camp Fest is therefore an ideal marketing opportunity for large brand activations and product launches.



• For more information regarding sponsorship and exhibitor participation values click here>

• For more information on the annual Wolfsburg Project giveaway car>.

• For the event vending and exhibitor application form>




Vdub Camp Fest South Africa

Pendent South African Trademark No. 2014/00934
Vdub Camp Fest in Class 41 in the name of Cum Laude Productions.

VCFSA is proudly presented by

Cum Laude Events, VW dealerships and VAG enthusiasts across South Africa.

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